I saw this advertisement for a carpentry business in a local paper recently, and I think it’s meant to be a clever play on words. The French word for building is batiment, which, with a French accent, sounds a bit like batti-mon. Given that their logo shows a man with a house on his head, I’m sure that the company has chosen to mix English with French to create a word that means house man. But I suspect the play on words goes further than that. Batman the movie kept its title here in France and Batman, lets face it, is a hero. What company wouldn’t want to be associated with a hero? I asked a French friend what he thought and he didn’t think it was a play on the movie title. I think it’s too co-incidental not to be. What do you think?