Just when you thought chocolate adverts in France couldn’t get any weirder (I’m thinking about the Kinder Maxi advert where a woman on a train offers a random kid some chocolate, while some lyrics “If we sleep together would it make it any better” play in the background), they did. Suchard chocolate have been doing their pre-Christmas marketing on television this week. They’ve tried to make chocolate sexy. It’s impossible to embed the latest advert, but an older one is very similar (minus the phallic scene, which you can watch with this link instead). Here’s the older version:
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Chocolate is my guilty pleasure. It’s childhood memories of Easter eggs and stealing a piece from the block while breaking it up for a dessert recipe. The advert says it’s “Chocolate for adults”, but I don’t want to think about bums and boobs while I’m chowing down on some chocolate. It puts me off buying this chocolate. The advert also says that giving this chocolate to someone is to “Offrez le plaisir” (“Offer pleasure”), but I’d be worried that the receiver might think I’m trying to give them a hint about my feelings for them.