I got myself a sugar daddy!
Out for a coffee the other day, I was surprised to see I’d scored myself a sugar daddy, so I took a photo. Here is my sugar daddy. Actually, it’s a ‘sucre daddy’ (‘sucre‘ is French for sugar), and as you can see, it’s the name of the sachet of sugar that came with my coffee.
The anglo meaning of sugar daddy does not translate as ‘papa du sucre‘ in French at all. As far as I’m aware, there’s no name for a sugar daddy in French. So, this translation is lost on many of the French people I know who don’t really know the phrase in English even if they’re fluent.
The person/people who came up with the sugar sachet name should give themselves a hearty slap on the back as it made my day — and no doubt the days of many other English speakers.
I'm a technical author, journalist and writer from Australia who has been living in Europe since 2000 and exploring the world from there. My passions are writing, snow sports and travel.
Ha, the first time I went grocery shopping alone in France, I bought Daddy brand sugar just because the name made me laugh.
Funnily enough, I’ve used Daddy icing sugar for years but I never made the connection until I saw ‘sucre’ in front of the name!
Very cute marketing!!! Especially, as you say, with seeing as few people will know of the term.