A shop popped up in both La Clusaz and Thônes recently called ‘Highway to L’. I guess they’re AC/DC fans because French people tend to leave off the ‘h’s when they pronounce English words. In fact, ‘Highway to Hell’ is a song that I can never sing with ‘h’s anymore after hearing a French cover band singing ‘I’m on de i-way to ell’ years ago.
When I first saw the sign, I wondered what sort of shop it would be. My first thought was a driving school: being on a highway with L plates made sense. However, in France, L plates are A plates.
My next guess was almost right. I wondered if it was a clothes shop for big sizes. Even in France, clothes are often marked as S, M and L ‘Highway to L’ seemed like a decent way of saying ‘find suitable clothes if you’re not in that skinny category’. However, I was wrong.
Highway to L is actually a clothes shop for all sizes. I’m not convinced the name would prove popular in English-speaking countries. It seems to be doing alright in France.
In fact, the shop has had a bigger impact on some of us than expected: I’m sure I’m not the only one who starts singing ‘i-way to ell’ every time I drive past.