Tag: marketing

Shoot targets underwater in La Clusaz!

This week, this photo appeared on my Facebook feed: Err, what? Is this an actual thing? Underwater shooting in a swimming pool apparently is a thing in La Clusaz and Europe in general. A bit of research reveals that this

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What France thinks of vegetarians

Ahh, look at this rustic hippy scene from the seventies. Hang on, that’s an image from a brand new advertisement on French TV. The ad represents vegetarians as hippies living in houses with home-made decorations like shells on strings. Add

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Switching to winter tyres in France

Last year, I bought a new car. It has big tyres, so I looked at the cost of snow tyres and thinner wheels online, hoping it would be cheaper than in La Clusaz or Annecy. Undecided, I visited Norauto for

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Just a standard night out in Le Grand Bornand…

Le Grand Bornand is marketed as a family ski resort. They even hold a week-long summertime kids’ festival, and provide all sorts of family entertainment throughout the year. So it’s no surprise there’s only one nightclub in town. Lalu Discotheque

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Does this make you want chocolate?

Just when you thought chocolate adverts in France couldn’t get any weirder (I’m thinking about the Kinder Maxi advert where a woman on a train offers a random kid some chocolate, while some lyrics “If we sleep together would it

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French ads, dubbed in French

French TV excels at dubbing over original-language movies in French. Why bother with subtitles when you can talk over world-class actors? But it’s not just the world-class actors who are dubbed. Take this McDonald’s advertisement. It advertises Toy Story DVDs.

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Shopping bargains?

Do you collect stamps at supermarkets? The ones that give you a discount to some big brand name as long as you’ve spent hundreds at the supermarket offering the great deal? I remember my mum collecting stamps for a new

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The French love affair with English words

Did you know that France is the world’s most popular country for tourism? Despite their reputed gruffness, the French population must be doing something right, right? France is a proud nation of people who (sometimes illogically) support regional food and

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The Tipiak ladies scare me

The Tipiak ladies from Brittany

An unnerving advertisement has made its way back onto French TV. It’s the Tipiak ladies from Brittany. Basically, these three old ladies are sitting around chatting in their traditional Brittany outfits (which really look like a lot of effort to

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Dangling the new ski lift carrot

Bossonnet La Clusaz in 2014

After years of rumours and promises, La Clusaz has finally announced its plans for the outdated Bossonnet ski area at the top end of town. In 2012, trees were cut down to make way for a new chairlift, but no

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France Vegatarian - website for vegetarians and vegans in France
Website for vegetarians and vegans in France