Le Franco Phoney

All things French as seen by an outsider…

Pizza box marketing #2 July 30, 2008 @ 11:45 pm

Swiss pizza boxFollowing on from my remarks on my local pizza box, I received this photo of a Swiss pizza box by Geoff in Switzerland. He wrote:

This is the box they use for pizza round our way. Not as bad as the man with the stick and the young girl, but do I really want to take a pizza from a toothless, homeless urchin? Still, I guess it is Naples, which probably means my wallet is being nicked as I take delivery of the pizza…

So, it looks like France is not solely responsible for weird pizza boxes. I particularly like the guys sitting down behind the urchin’s pizza, almost as if they’re holding it up in a two-dimensional world. And is that a seal that the men on the right are pulling from the water? Or a dead body? At least the pizza is the classic Margherita. They got something right.

Goeff actually found the photo of his local pizza box elsewhere on the web. It turns out that Mike from Zurich put it in a photo album and wrote:

I bought a pizza at my local döner joint because their pizzas come in boxes that have this lovely picture on them. It’s lovely kitsch art.

The ‘artwork’ has also made it onto Photo of the Day on a pizza blog, where it’s described as ’slightly creepy’. My interest in pizza boxes is now starting to match French roundabouts and I’m worrying that perhaps I need to get out more. Speaking of which, lots of photos and information about road tripping through central France will be available just as soon as I can get my hands on the photos.