French supermarket logic

France has really embraced veganism lately. It’s like French people skipped the whole vegetarian stepping stone and went whole hog (minus the hog), and they seem to be sticking to it. It’s grown so much that it takes up almost a whole aisle at Carrefour Annecy now. So they moved the aisle.

For an industry that prides itself on selling by senses, like pumping the freshly-baked bread smell by the entrance and making vegetables look more attractive with a light sprinkling of water spray, I do wonder if they’ve missed a beat or two here. The vegetarian and vegan options are now in THE SAME AISLE as the stinky dried meat! 

Because non-meat eaters just love the smell of decaying flesh. Vegatarian aisle at Carrefour Annecy

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I'm a technical author, journalist and writer from Australia who has been living in Europe since 2000 and exploring the world from there. My passions are writing, snow sports and travel.