Not all French adverts are chic

Many of us have a love affair with France. We love the chic French clothes, the indulgent French food and the poetic softness of the French language. French kissing? No coincidence there either.

However, French advertisements sometimes let the side down. You might remember the Kinder Bueno advert with the inappropriate music from a few years ago, or the cliché view of vegetarians (where the vegetarian mum recommends a brand of meat to her curious son), or perhaps the Tipiak ‘pirate’ old ladies who still haunt the screen today.

A new, kind of creepy advert has appeared on French TV. There’s a baby used throughout, with weird baby sounds used whenever the image of the baby is displayed. Couldn’t they have used footage of a baby making cute sounds instead? Is it just me that finds the still baby image with a voiceover baby a bit creepy?

For those interested, the advert’s message is actually quite nice, saying that Mustela skin care products listen to what babies want. That’s when we hear from the baby with the creepy voiceover, who says “I want something natural”, and then “I want to protect my planet”. I get the message, but I’m pretty sure it could have been done in a much cuter way. Or is it just me that’s creeped out?

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I'm a technical author, journalist and writer from Australia who has been living in Europe since 2000 and exploring the world from there. My passions are writing, snow sports and travel.