On the ‘Highway to L’
A shop popped up in both La Clusaz and Thônes recently called ‘Highway to L’. I guess they’re AC/DC fans because French people tend to leave off the ‘h’s when they pronounce English words. In fact, ‘Highway to Hell’ is a song that I can never sing with ‘h’s anymore after hearing a French cover band singing ‘I’m on de i-way to ell’ years ago.
When I first saw the sign, I wondered what sort of shop it would be. My first thought was a driving school: being on a highway with L plates made sense. However, in France, L plates are A plates.
My next guess was almost right. I wondered if it was a clothes shop for big sizes. Even in France, clothes are often marked as S, M and L ‘Highway to L’ seemed like a decent way of saying ‘find suitable clothes if you’re not in that skinny category’. However, I was wrong.
Highway to L is actually a clothes shop for all sizes. I’m not convinced the name would prove popular in English-speaking countries. It seems to be doing alright in France.
In fact, the shop has had a bigger impact on some of us than expected: I’m sure I’m not the only one who starts singing ‘i-way to ell’ every time I drive past.
Copyright protected by Digiprove
Ha ha ha, so glad you explained that because little old slowpoke me didn’t get the AC/DC reference at first. I’m gonna be singing that all weekend now, especially as I’m travel two Iway to Ell’s this weekend up to Liverpool.
By the way… Loving your new layout!
Thanks Mandy! I hope your Iways to Ell weren’t too busy and that Liverpool was fun (there’s another one – I can’t think “Liverpool” without imagining the Liverpudlian accent with it).