Stopping in for lunch on the way back to Haute Savoie a few weeks ago, I spotted these haute gourmandise sweets for sale. The boxed version on the right is the most bizarre packaging I’ve seen so far in France, with a baby in a basket alongside two busty women sharing the lap of an old man, while a white horse looks on in some weird sitting position.
The sweets inside are known as Coucougnettes, and once you understand the meaning, things start to fall in place (oh, did I actually write that?). Coucougnettes is slang for testicles. You can buy small pink, soft(ish) sweets which roughly translate to ‘balls’, ‘nuts’ etc.
The wench/horse/baby scene makes a little more sense, but I really can’t imagine giving this box as a gift to anyone. (Ding-dong): “Here, I brought you some knackers and I hope you find them tasty. Plus, you can keep this gorgeous commemorative box!” Okay, I probably wouldn’t buy the sweets as a gift either! You can see the box has “French Lover” written along one of its black edges. Presumably, they’re aiming for an international market, and thankfully, they didn’t translate the name of the sweets. This makes a change from past dodgy English marketing in France, such as the touted “100% balls” savoury product, Ball in Box, or the rather adult lyrics for a Kinder Bueno advert, featuring a little boy and a grown woman.
My gut instinct was to take a photo rather than buy them, and now I regret it. These French sweets sound quite tasty: each one is made with a roasted almond coated in dark chocolate, then marzipan and brandy, and finally, dipped in raspberry juice — probably to give it that realistic tone. And since I used their photo, I probably should link to the site where you can buy these ‘treats’ if you want to try them for yourself (without the box). Are you tempted?